I stumbled upon SmartyPig this week while looking through the Happy Cog website, after reading a Zeldman post, linked to by Daring Fireball, which was brought to me via Melkjug. Gotta love the blogosphere. Now, after all that, not only do I have a new Favorite Web App, but I have a new bank. My friends know that I'm a bit of a Web App Slut, willing to give away my most personal information for a chance to try out a shiny new web app (here's looking at you, Wesabe). Well, I'm not doing anything to dispel that notion today. Here's the gist of it: Smarty Pig is a social savings bank, where you create personal savings goals and then set up automated deposits to reach them. They have a noble goal: to get people back in the habit of saving, by making it fun. And I must say, I think it's a great idea. I haven't gotten into the social side of it yet, but the idea there is that you can create public goals that your friends and others can contribute to. So far, I've just been experimenting with creating private goals; for example, saving a little $$ for our federal income taxes (for which we always seem to come up a bit short):

As you can see, your personal savings goals are tracked using a cute little piggy bank, which you can watch fill up and feel good about your progress (I already do, with my measly 10%). More importantly, the money is actually in a completely separate account, making it that much more difficult to spend in a moment of weakness. Meanwhile, you're earning 3.9%. I'm going to give this one a shot and see how it goes, but I have a feeling I'm going to like it