
The Butter Thesis
At USV, we talk a lot about our investment thesis. The USV thesis is a set of ideas that has guided our investing over the years. It is a tool we u...
From Crypto-Native to Crypto-Enabled
I’m not one to make big annual predictions, but one thing that seems likely to me is that 2024 will mark the emergence of mainstream apps powered by ...
You Never Know When You've Had a Good Day
Many years ago, when I had just started working at USV, I remember there was kind of a complicated situation that unfolded in a seemingly bad way, and I'll never forget what Brad said in response. He said:you never know when you've had a good dayI didn't really understand what that meant, so he told me a story that went something like: back around the year 2000 at the height of the dot-com boom, there was a guy who was a senior exec at a successful startup. That person had a falling out with ...

The Butter Thesis
At USV, we talk a lot about our investment thesis. The USV thesis is a set of ideas that has guided our investing over the years. It is a tool we u...
From Crypto-Native to Crypto-Enabled
I’m not one to make big annual predictions, but one thing that seems likely to me is that 2024 will mark the emergence of mainstream apps powered by ...
You Never Know When You've Had a Good Day
Many years ago, when I had just started working at USV, I remember there was kind of a complicated situation that unfolded in a seemingly bad way, and I'll never forget what Brad said in response. He said:you never know when you've had a good dayI didn't really understand what that meant, so he told me a story that went something like: back around the year 2000 at the height of the dot-com boom, there was a guy who was a senior exec at a successful startup. That person had a falling out with ...
Share Dialog
Share Dialog
There are a lot of great insights in Benedict Evans' most recent report. It's worth a read. One that stood out to me is this one:

Because a lot of our social network lives at the phone OS layer (contacts), and because mobile social may be "sticky like nightclubs, not like banks", perhaps the switching costs among mobile social networks are low. At USV, we've been talking about this a lot in terms of how a network's policies (e.g., user privacy, share of economics) relate to its ultimate ability to retain users. And the idea that perhaps the most sticky networks are NOT the ones that are the most heavy handed in terms of attempting to lock in their users (e.g., by making data export/import hard). This would suggest that in many cases (at least in mobile / social), data lock in is less of a "lock" than you might think, and in fact, there may be something cathartic and cleansing about walking away from your data, i.e., "detoxing".
There are a lot of great insights in Benedict Evans' most recent report. It's worth a read. One that stood out to me is this one:

Because a lot of our social network lives at the phone OS layer (contacts), and because mobile social may be "sticky like nightclubs, not like banks", perhaps the switching costs among mobile social networks are low. At USV, we've been talking about this a lot in terms of how a network's policies (e.g., user privacy, share of economics) relate to its ultimate ability to retain users. And the idea that perhaps the most sticky networks are NOT the ones that are the most heavy handed in terms of attempting to lock in their users (e.g., by making data export/import hard). This would suggest that in many cases (at least in mobile / social), data lock in is less of a "lock" than you might think, and in fact, there may be something cathartic and cleansing about walking away from your data, i.e., "detoxing".
No comments yet